Holding a Master’s degree in design and with over three years of experience across fintech, banking, real estate, and B2B/B2C SaaS products, Anna specializes in creating solutions that balance user needs with business goals, ensuring both functionality and value. With extensive experience in design workshops, she harnesses design thinking methodologies to facilitate collaboration, unlock creative ideas, and drive user-centered solutions. Passionate about innovation, she consistently delivers results that align with client expectations and business objectives, transforming complex challenges into effective outcomes.

As a Business Analyst with 5 years of experience, Yaryna brings a well-rounded perspective to her work in digital product development, product ownership, and user research. With a Bachelor’s Degree in Business Management and a previous background in Marketing, she engages deeply with clients, comprehending their broader business context, and ensuring their objectives meet market demand. With a proven track record in fintech, banking, procurement, and logistics, Yaryna deeply researches the market, identifies user needs, and validates hypotheses. She is passionate about using design thinking methodologies to help teams define and develop impactful digital products.